WHO WE ARE
We are a creative branding agency that specializes in working with professional beauty brands. We offer a one-stop-shop experience and comprehensive packages to meet your needs and keep it simple. We like to put the excitement back into branding, solving business challenges first, then thinking creatively to make sure your brand leaves a lasting impression and its mark in the world. There’s no copy paste here; we work hard to make sure every brand we craft is unique and stands out in a competitive industry.
WHY CHOOSE US?
WORK WITH THE EXPERTS
Specific Industry knowledge and expertise
Well branded ideas
ONE STOP SHOP
We are your partner first, agency second and we approach every business as if it were our own. Turning heads with our design aesthetic and coming up with creative yet functional marketing solutions is what we are known to do best. Creativity is a treasured resource, expressed by those with open minds and dynamic visions. We like to put the excitement back into branding, solving business challenges first, then thinking creatively to make sure your brand leaves a lasting impression and its mark in the world. There’s no copy paste here; we work hard to make sure everything our hands touch is unique and stands out in a competitive industry. BCG will build the foundation for you and your brand to succeed.
BCG IS BORN
Branded Creative Group is the brainchild of creative director and graphic guru Alain Dominguez. Having worked with clients such as L’Oreal, Procter & Gamble, Estée Lauder and Carnival Cruise Lines, his abilities represent a good mix of both agency ingenuity and creativeness coupled with corporate structure and functionality. These experiences only caused his entrepreneurial spirit to spark even more than it always had. Needing to spread his creative wings and finally put his forward thinking to good use, he embarked on a new journey and began BCG.
In order to complete his BCG puzzle, Alain partnered with marketeer Sasha Dominguez to manage business and marketing operations. Having worked with prestigious international companies such as LVMH and Televisa Publishing, Sasha was able to garner her talents spearheading all aspects of marketing. It made sense after all; design and marketing are the two pillar components needed for branding. Like two peas in a pod; you can’t have one without the other.
After coming together they realized that most brands they had worked with previously lacked something to be desired; there was never any concept, story, or real point of difference. This became the driving force behind starting BCG; being able to work with companies and push them to look at branding differently and from all angles, utilizing both right and left brain, and making sure each and every component is strong.
PUTTING THE ® IN BRANDED
Much like a person’s fingerprints, brands have components which help identify them to consumers. We ensure brands are developed with a strong purpose behind each one of these components and make sure they are all cohesively working together towards one goal: registering your brand into people’s minds. Name, logo, fonts & colors, positioning, messaging, marketing vehicles, awareness, target audience, reputation, perception and competitive landscape.
With a Graphic Design degree from Miami International University of Art & Design, Alain’s eye for detail and well roundedness in the creative arena is what makes him a remarkable leader and monster Creative Director. A lover of all things conceptual and creatively purposeful, Graphic Design was just the beginning of the skills he honed but quickly grew to add video production, photography, web design and much more to his repertoire, making him the perfect leader for BCG.
Marketeer Sasha Dominguez garnered her talents by working and spearheading all aspects of marketing for such prestigious international companies such as LVMH and Televisa Publishing. With a degree from Miami International University of Art & Design, she quickly worked her way up the corporate ladder. In an eye opening experience, she discovered she was an entrepreneur at heart and co-founded BCG, making her the other piece to the BCG puzzle.
FOUNDER & CEO
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